Our Story

Founded in Odense, Denmark, gammaprotrxum emerged from a simple observation: fitness centres were struggling to understand their member acquisition and retention patterns despite having access to vast amounts of data. Traditional gym management focused on operations, but lacked the analytical depth needed to optimise the member journey.

Our founders, with backgrounds in data science and fitness industry operations, recognised the opportunity to bridge this gap. They developed a comprehensive analytics platform specifically designed for the unique challenges facing modern gyms and fitness centres.

Today, we serve fitness centres across Europe, helping them transform raw data into actionable insights that drive member acquisition, improve retention rates, and ultimately build more successful, sustainable businesses.

Modern gym interior

Our Mission

To empower fitness centres with the analytical tools and insights they need to thrive in an increasingly competitive market. We believe that every gym, regardless of size, should have access to enterprise-level analytics that drive real business results.

Our Values

Data-Driven Excellence

We believe in the power of data to reveal insights that drive meaningful business improvements. Every recommendation we make is backed by solid analytical evidence.

Client-Centric Approach

Our clients' success is our success. We work closely with each fitness centre to understand their unique challenges and tailor our solutions accordingly.

Innovation & Adaptability

The fitness industry evolves rapidly, and so do we. We continuously innovate our platform and methodologies to stay ahead of industry trends.

Privacy & Compliance

We take data privacy seriously and ensure all our solutions comply with GDPR and other relevant regulations, protecting both our clients and their members.

Transparency & Trust

We build long-term partnerships based on transparency, clear communication, and delivering on our promises. Our clients know exactly what they're getting and why it works.

Continuous Improvement

We're committed to helping our clients achieve ongoing growth through continuous optimisation, regular reviews, and strategic guidance.

Our Team

Leadership Team

Executive Leadership

Our leadership team combines decades of experience in data science, fitness industry operations, and business strategy to guide our vision and growth.

Analytics Team

Data Scientists & Analysts

Our analytics specialists develop the models, algorithms, and insights that power our platform, ensuring our clients receive cutting-edge analytical capabilities.

Technology Team

Engineers & Developers

Our technical team builds and maintains the robust, scalable platform that delivers real-time insights and seamless integrations with gym management systems.

Client Success Team

Account Managers & Support

Our client success specialists ensure every fitness centre maximises the value from our platform through training, support, and strategic guidance.

Our Achievements

European Presence

Successfully serving fitness centres across multiple European countries, with a growing presence in the Nordic region and expanding into Central Europe.

Industry Recognition

Recognised by fitness industry publications and conferences for our innovative approach to gym analytics and member experience optimisation.

GDPR Compliance

Fully compliant with European data protection regulations, ensuring our clients can confidently use our platform while protecting member privacy.

Rapid Implementation

Developed streamlined onboarding processes that allow new clients to see value from our platform within the first week of implementation.

Based in Odense, Denmark

Our headquarters are located in the vibrant city of Odense, in the heart of Southern Denmark. This strategic location allows us to serve clients across Europe while maintaining close relationships with the Nordic fitness community.

Odense's rich history of innovation and technology, combined with Denmark's leadership in digital solutions, provides the perfect environment for our continued growth and development.

Nyhavn 141, 5013 Odense, Southern Denmark
Odense cityscape

Ready to Work with Us?

Discover how our team can help transform your gym's performance through advanced analytics and data-driven insights.

Get in Touch